Project Goal: With current business card, it becomes difficult to keep updating and exchanging the information with the entire circle. This particular project focuses on the student journey and tracking the touch points where such information is exchanged. Goal was to breakdown and analyse the customer journey for Universities and Students
Customers & end-users: University students, Universities and Educational institutes, College alumnus
Methodology: Since this was a process oriented problem therefore entire focus was to understand the end-users (university students, universities and alumnus in this case) To understand the touch points and need of this solution entire customer journey was plotted to identify the pain points and need gaps.
Success Metrics: Easy to update contact information shared with friends and family at any given point, Sustainable and easy to store option, control on the people accessing this information.
Research, Customer Journey: Ajay Mittal