Project Goal: The goal was to create a rich and compelling BOSCH+IDEO corporate Kickstarter platform leveraging the brand values of IDEO and BOSCH to widen the spectrum of future innovation.
Customers & end-users: Design students, Design Practitioners, Design universities, Innovators
Methodology: The process started with a secondary research around the existing solutions/models and doing contextual inquiry with the design universities and design students. The biggest challenge was to make a working business model which favours both the platform team and the participants. Looking at the diverse mix of end users, both IP and monetary rewards were considered.
Success Metrics: The platform would create a community of innovators, taking part in design challenges and design triggers, provided by Bosch business divisions, and backers, supporting and validating the submitted ideas.
Research, Conceptualisation & UX Design: Ajay Mittal
Team: Ajay, Devika, Nachiketa, Sharan, Somaditya, Yugu