Project Goal: The goal of this 5-month project was to understand many different aspects of the beef market, from the point of view of design, technology and business and adopt an open-ended innovation research approach.
Customers & end-users: Farm Owners, Farm Managers
Methodology: We started by understanding the whole chain, stakeholders involved, their needs and the overall market need in order to create a product concept and prototype which could be taken to the market before mass implementation.
Success Metrics: Increased revenues on meat production, Transparency in the system, Improved health of cattle, Remote monitoring of farms, Better forecasts
Research, Conceptualisation & UX design: Ajay Mittal
Team: Somaditya, Yugu, Senthil, Ajay